Zest for Adventure Challenge Tour July 27, 2006

ZEST® BODY WASH TURNS UP THE HEAT ON ADVENTURE IN ‘HOTLANTA’
-- Adventure Challenge Tour Gives New Meaning to RUSH hour and POWER lunch --

WHAT: Zest® for Adventure Challenge: An adrenaline packed event designed to inspire occasional and hard core adventure seekers alike to incorporate adventure into their every day with activities including:

- ROCK CLIMBING: Take a break from climbing the corporate ladder and put your negotiating skills to the test on a 24-foot rock climbing wall.

- RACE CAR DRIVING: Gentlemen, start your engines. Remote control race cars that burn rubber like the real thing will be on-site to quench participants’ thirst for speed.

- SURF SIMULATOR: Anyone can hang ten on this wave rocking surf simulator where you can catch the perfect wave without ever getting wet.

Attendees will also receive a free Zest for Adventure Survival Kit and have the chance to hang with Axel from WNNX-FM.

On the road to adventure, Zest Body Wash is also searching for the most adventurous men in America to feature in the Zest Man of the Month Calendar. If you know one, bring him by the event or encourage him to log onto www.zestforadventure.com to enter and win the adventure trip of a lifetime. NO PURCHASE NECESSARY.

(Rain Date: Friday, July 28)

WHY: A recent Harris Interactive survey found that the majority of Americans have a tremendous ZEST for adventure. However, only about 30% say they get enough adventure – leaving nearly 70% wishing for more. Lack of time is cited as the number one reason that keeps people from seeking out adventure more frequently. Zest Body Wash is looking to address America’s adventure deficiency by adding a daily dose of adrenaline to consumers’ busy schedules with the Zest for Adventure Challenge Tour, which will visit seven major U.S. metro areas this summer to inspire consumers to make adventure part of their every day.

For more details, visit www.zestforadventure.com. You can also follow the travels of Zest Adventure Man, as he travels the nation seeking out the next big adventure.

This event is free and open to the public.

CONTACT: Jetaun Adkins, GCI Group, 212-537-8292, jadkins@gcigroup.com
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Official Website: http://www.zestforadventure.com