Ypulse Deep Dive: Understanding Tweens & Teens Preconference at 2008 Ypulse National Mashup July 14, 2008

Join us for the Ypulse Deep Dive: Understanding Tweens & Teens Preconference, July 14, 2008 in San Francisco.

This event is part of The 2008 Ypulse National Mashup, a two-day event that brings together the diverse Ypulse community of youth media and marketing professionals from brands, agencies and the non-profit sector to share best practices for reaching today's totally wired youth.
Attend the Ypulse Deep Dive: Understanding Tweens & Teens Preconference alone – or the full 2008 Ypulse National Mashup, July 14-15, 2008, where you will learn how to harness social media and technology in ways that are ethical, authentic and add value for youth.

For details, the full agenda and to register, visit www.mashup.ypulse.com. Highlights include:

Deep Dive Presentation
• Jacqueline Lane, Vice President, TeensEyes Division, C&R Research

Anyone working in the youth market knows that understanding what kids, tweens and teens think is crucial. But, it's by no means easy! Today's youth are busier, more connected and better informed than ever before. Constantly bombarded by information, they've become experts at filtering out what they don't want to hear. And, with tastes that change as just as quickly as they do, they're moving targets.

This presentation and workshop will focus on the major cultural and behavioral trends that impact the buying habits and behaviors of American tweens and teens. The session is the first look at the analysis and research insights from C&R Research's newly launched YouthBeat Syndicated Report. The report, a comprehensive and in-depth view of today's youth based on more than 9,000 monthly interviews of kids, tweens and teens ages 6 to 18. This presentation will give you the insights you need to most effectively reach your tween and teen targets and understand who they really are.

The Real Inside Scoop: A Live Teen Panel

Teens from C&R Research's TeensEyes panel will share their thoughts on technology, media and marketing. The teens will present their opinions and thoughts from a pre-session assignment in which they will record things such as their favorite items, their favorite ads, the trends in their school, etc. Attendees will have an opportunity to interact with the teens, asking them a wide range of questions.

Deep Dive: Understanding Tweens & Teens is one of four 2008 Ypulse National Mashup preconferences. Others will focus on Casual Gaming for Youth, Book Publishing, and Building a Youth Movement. For the full conference agenda, including details for all four preconferences, please visit www.mashup.ypulse.com.

Registration Fees

$225 - $275 Preconference
$845 - $995 Preconference + Full Conference, July 14-15, 2008.
Special discounts for group and not-for-profit organizations are available.

Official Website: http://mashup.ypulse.com