Ypulse Casual Gaming for Youth Preconference at 2008 Ypulse National Mashup July 14, 2008

Join us for the Ypulse Casual Gaming for Youth Preconference, July 14, 2008 in San Francisco.

This event is part of The 2008 Ypulse National Mashup, a two-day event that brings together the diverse Ypulse community of youth media and marketing professionals from brands, agencies and the non-profit sector to share best practices for reaching today's totally wired youth.

Attend the Ypulse Casual Gaming for Youth Preconference alone – or the full 2008 Ypulse National Mashup, July 14-15, 2008, where you will learn how to harness social media and technology in ways that are ethical, authentic and add value for youth.

For details, the full agenda and to register, visit www.mashup.ypulse.com. Highlights include:

Opening Remarks
• John Davison, President, What They Like

• Keynote Presentation: The Road Ahead for Casual Games
• Kate Connally, vice president of Nickelodeon’s AddictingGames, the largest youth-oriented online game site in the United States, with over twenty million visitors a month.

Panel: Casual Games? That's What Mom Plays, Right?
What casual games destinations are doing to attract youth | Defining the casual games space | Reaching tween and teen gamers: Go to them, don't make them come to you
• Molly Chase, who as vice president and executive producer at Cartoon Network New Media oversees production of content and games as well as distribution across digital platforms; Sarah Handley, responsible for the global marketing strategy for videogames such as the highly anticipated BOOM BLOX, developed in collaboration with Steven Spielberg at Electronic Art; Lee Uniacke, integral to the growth and monetization of Kongregate, one of the Web's top indie gaming sites as its chief revenue officer; and moderated by John Davison, who brings nearly two decades of experience in the interactive entertainment media industry to his role as president of What They Like, the parents’ guide to video games.

Presentation: Using Casual Games to Teach
Using games as the friendly face of education | Keeping kids engaged and interested
• Jay Goss, chief operating officer at Numedeon, a media company that designs virtual worlds, including Whyville, the popular site for children and young teens.

Panel: Mobile games: The Front Lines of Casual Games
The challenges of the mobile games space | Brand building using mobile experiences | Taking the experience with you: mobile, console and computer games working together and what that means for the future
• Moderated by Julie Ask, who as vice president and research director, focuses on consumer, technology, and industry trends across wireless access technologies for JupiterResearch.

The Casual Gaming for Youth Preconference is one of four 2008 Ypulse National Mashup preconferences. Others will focus on Book Publishing, Building a Youth Movement, and Understanding Tweens and Teens. For the full conference agenda, including details for all four preconferences, please visit www.mashup.ypulse.com. Special discounts for group and not-for-profit organizations are available.

Registration Fees

$225 - $275 Preconference
$845 - $995 Preconference + Full Conference, July 14-15, 2008.
Special discounts for group and not-for-profit organizations are available.

Official Website: http://mashup.ypulse.com