Ypulse Building a Youth Movement Preconference at 2008 Ypulse National Mashup July 14, 2008

Join us for the Ypulse Building a Youth Movement Preconference, July 14, 2008 in San Francisco.

This event is part of The 2008 Ypulse National Mashup, a two-day conference that brings together the diverse Ypulse community of youth media and marketing professionals from brands, agencies and the non-profit sector to share best practices for reaching today's totally wired youth.

Attend the Building a Youth Movement Preconference alone – or the full 2008 Ypulse National Mashup, July 14-15, 2008, where you will learn how to harness social media and technology in ways that are ethical, authentic and add value for youth.

For details, the full agenda and to register, visit www.mashup.ypulse.com. Highlights include:

Opening Remarks
• Aria Finger, who as chief marketing officer oversees marketing and business development activities for Do Something, a national not-for-profit that enables teens to convert their energy and ideas into positive action.

Keynote Presentation: Hear from a Young Social Entrepreneur Who's Done It
• Presenter to be announced.

Panel: Youth Civic Engagement in 2008
Why youth are so excited this election cycle (and are they really?) | Is youth involvement a lasting trend or a passing fad? | Do celebrities still matter?
• Jaime Contreras, who is the San Jose-based outreach coordinator for Generation Engage, a youth-civic-engagement initiative that connects youth to political leaders and to debate about the future; Ben Rigby, an executive director of Mobile Voter, an organization that has conducted innovative youth-focused campaigns making extensive use of mobile phone technology; Heather Smith, the executive director of Rock the Vote, which uses music, popular culture and new technologies to engage and incite young people to register and vote.

Three Different Approaches to Youth Movements
How corporate sponsors fit into youth movements | Authenticity: Is everyone's favorite buzzword still relevant? | Success using a grassroots approach
• Karin Akins, who is a program coordinator of the International Youth Foundation's Global Make a Connection program, giving youth an opportunity to "make a connection" to their communities, families and peers; Caroline Burruss of Madison House Presents, producer of the Rothbury Festival, which combines the energy of the live music community with the social causes of climate change and clean energy alternatives; Dan Rice, the program coordinator of Answer's Sex etc; and moderated by Neelanjana Banerjee, an editor for YO! Youth Outlook Multimedia, an award-winning literary journal of youth life in the Bay Area.

Using Social Media to Create a Social Movement
Can the power of online activity promote real offline action? | Where social networks are going in the next year | Running a mobile campaign that works | Video and youth: Is UGC best or passé?
• Tina Hoff, who is a vice president and the director of public information partnerships with media companies with The Kaiser Family Foundation; Liba Rubenstein of MySpace; Ginger Thomson, CEO, YouthNOISE; and moderated by Nedra Kline Weinreich of Weinreich Communications.

The Building a Youth Movement Preconference is one of four 2008 Ypulse National Mashup preconferences. Others will focus on Casual Gaming for Youth, Book Publishing, and Understanding Tweens & Teens. For the full conference agenda, including details for all four preconferences, please visit www.mashup.ypulse.com.

Registration Fees

$225 - $275 Preconference
$845 - $995 Preconference + Full Conference, July 14-15, 2008.
Special discounts for group and not-for-profit organizations are available.

Official Website: http://mashup.ypulse.com