he Yankees have achieved widespread popularity and a dedicated fanbase, although they have acquired a polarizing reputation for their heavy spending in pursuit of winning. Their rivalry with the Boston Red Sox is arguably the fiercest and most historic in North American professional sports. To support the Yankees and expand their media coverage, the dedicated television channel YES Network was launched in 2002, and it has become a large source of revenue for the franchise.
Added by jdaufrty on February 10, 2010