WWE March 2, 2010

By January 1998, the WWF began broadcasting more violence, swearing, and more edgy angles in its attempt to compete with WCW. After Bret Hart left for WCW following the Montreal Screwjob incident, Vince McMahon used the resulting backlash in the creation of his "Mr. McMahon" character, a dictatorial and fierce ruler who favored heels who were "good for business" over "misfit" faces like Austin. This, in turn, led to the Austin vs. McMahon feud, which, along with D-Generation X, officially began the Attitude Era. It also featured the established Monday Night Wars, where both WCW and the WWF had Monday night shows that competed against each other in the ratings.