WTIA June Technology in Focus Series: Profits & Privacy: Exploring the Boundaries of Digital Marketing June 18, 2008

Profits & Privacy: Exploring the Boundaries of Digital Marketing

Consumer use of online services is at an all-time high. The vast majority of these services are free and consumers seem to want it that way. Advertising is left as the best, and often only, viable business model. Tough questions face companies working to maximize revenue and profits without violating their customers’ privacy. The problem is that in the fast moving Internet, boundaries are fuzzy or don’t exist at all. We read stories daily around search privacy, online tracking, ISP monitoring and location-based marketing. Behind these headlines, and across nearly every web service, are managers making tough decisions on how to monetize their online audience without trampling their privacy. This event will explore what companies can and are doing to deal with these issues in a fluid technological, regulatory, and advocacy landscape.

Don't pass up an opportunity to both learn and have fun at this unique event!

PANELISTS

Jim Adler, CEO at Demoxi, Inc. – moderator
Al Gidari, Jr., Partner, Perkins Coie
Chris Hoofnagle, Associate Director, Samuelson Law, Technology & Public Policy Clinic and Senior Fellow, University of California-Berkeley Center for Law & Technology
Ken McGraw, Chief Compliance Officer, Zango
Basem Nayfeh, Chief Technology Officer, Revenue Science
Stephen Toulouse, Team Member of XBOX Live

Want greater exposure for your company? Sponsorship opportunities exist for this event. For details, please contact sponsorship@washingtontechnology.org

Registration Information
Online Registration (deadline: 10am, Wednesday, June 18th)

WTIA Member Single: $50
WTIA Member Table of 8: $300 *New low member price! (8 seats for 6)
WTIA Non-Member Single: $70
WTIA Non-Member Table of 8: $500

Onsite Late Registration (onsite only: Wednesday, June 18th)

WTIA Member Single: $70
WTIA Member Table of 8: $500
WTIA Non-Member Single: $90
WTIA Non-Member Table of 8: $700

Official Website: http://www.washingtontechnology.org/pages/events/events_events_wsaevent.asp?id=08JUNETIF