People visit your web site for the content, not for the joy of navigating or searching. The key to great web content is to think about content as conversation.
This Virtual Seminar is about getting the optimum content with the right words, with the right design, in the right place to meet site visitors' needs. We'll consider what content goes where and why; how little most people want to read on web sites; when to market – and when not to market—on your web pages; how to break up large blocks of text; how to write so busy people can get what they need and come back when they need more.
If you've ever struggled with copy writing -- or writing anything -- on your site, this presentation is perfect for you.
Check out the preview at http://cli.gs/A9GbVN.
Register with the promotion code YAHOO and get lifetime access to the recording of this presentation at no extra cost.
Official Website: http://www.uie.com/events/virtual_seminars/letting_go/
Added by achurchill on January 27, 2009