Workshop - Developing Sales Strategies and Tactics for Growth March 3, 2011

In today's highly competitive economy every business searches for an advantage. Yet most resort to selling on price - garnishing only a small share of their market sector. The key to success is developing an effective sales strategy and implementation plan based on a unique and compelling value proposition. This one day interactive course will look at what value is, how to create it and how to build a sales plan based on it. A sales plan framework (both strategy and tactics) is used as the course guide. Participants will learn about primary components and focus on key areas. Cases will support discussions and exercises. Participants are encouraged to bring actual plans, issues, challenges, and reports from their work environment to the course for discussion and refinement.

This session will include an introduction and facilitated discussion around competitive strategies. The class will then work in groups to discuss and analyze specific competitive issues your organization is facing and create an action plan for implementation. The interactive format includes case study work, action planning and small group problem-solving.

Official Website: http://www.uvm.edu/vbc/sales_strategies/