Workshop "Crafting Innovative Business Models" March 11, 2009

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We are very happy to inform you that Alex Osterwalder - business model guru - is coming to The Netherlands, Utrecht, on 11th of March for a Business Model Workshop! Alex will tell you all you need to know on Business Model Innovation including the project he is working on now... The Business Model Book.

Event details
The workshop will be held at Seats2Meet (Utrecht Central Station) starting at 9:00 AM on Wednesday 11th of March. As we wanted to come up with a business model that suits, we offer a special rate. Full day workshop including drinks and lunch for 450 only.

What is the workshop about?
"Why is Nespresso and Skype successful? What is their business model?"
"Is my business model crisis-proof?"
"How can I change/innovate my business model?"
In this interactive training Alex
Osterwalder will make you become familiar with business model innovation. You
will be trained on the Business Model
Canvas so that you can apply it for your own organization. You will learn
how to describe your own business model, how to determine the strengths and
weaknesses of your model and finally to innovate on your current business
model. Alex will inspire you with examples of companies that changed their
industry through changing their business model. Alex will show you the power of
design thinking that is applied by architects and designers for many years. How
to apply design thinking with business models. Finally Alex will demonstrate
you the power of visualization your business model so you can inspire your
colleagues on your business model.

Workshop program
9:00 Introduction into
Business Modeling Why business modeling is changing the industry?
Break-out with group
exercise
10:30 The Business Model Canvas
Examples of leading
Business Models from various industries such as Nespresso, Skype, Sellaband,
EFG, Nokia etc.
12:30 Lunch Break
13:30 Break-out with group
exercise on Innovate your Business Models with the Business Model Canvas,
post its and markers.
15:30 How to apply design
techniques with Business Modelling including examples of leading designers.
16:30 Wrap up on Business
Modeling and group presentations on results exercise.

Take-away
After this workshop you will:

Understand why senior executives and entrepreneurs
must master the art of business model innovation to stay competitive;
Appreciate powerful examples of business model
innovation, such as Nespresso, Skype, Apple iPod/iTunes and
more;
Be informed how Alex applies the Canvas to his own
project writing, designing and publishing the Business Model Book;
Be able to manipulate the Business Model Canvas,
which is tested, practical and systematic approach to
understanding, analyzing, designing and changing business models
(applied within IBM, Deloitte, Ericsson, Telenor, );
Know how to apply the
Business Model Canvas in your own organization.

About Alex Osterwalder

In 2004
Alex created the Business Model Canvas as an outcome of his thesis. He posted
his results on Wikipedia and started his blog. Nowadays the Business Model Canvas is downloaded
more than 110.000 times, he has 700 unique visitors on his blog every day and over
1.300 people are following his blog.

Alex is performing training
and delivering speeches about Business Model Innovation worldwide.

About The Business Model Book
In Spring 2008 Alex was running a workshop
in Amsterdam (The Netherlands) where people from all over the world who
already used his model - had come to hear about the latest developments.After
the workshop one of the participants asked But what about your book? Then
Alex decided to work on a business model book but with a new business model
inside.
At the
moment more than 200 people from over 25 countries are working on the book
through the Business Model Hub. The book
will be released in June 2009.

Who will you meet at the training?
We are organizing the workshop for more than two years now and we see the following people attending our workshops: entrepreneurs, senior managers, consultants, business developers, innovation managers, designers, financial managers (CFO's), senior sales from various industries.

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Ticket Info:  Regular crisis rate, €504.95

Official Website: http://trainingbusinessmodels-upcoming.eventbrite.com