Workshop: Connecting with your Customers in an Economic Downturn (SV) September 18, 2009

Building and Refining Your Marketing Message to Add Value

There has never been a more important time to stay connected to your customers and build your marketing efforts! We know that we’re in difficult economic times – but as business owners, entrepreneurs and consultants we must continue to connect with our customers and have a crisp marketing message that adds value. Connecting with our customers means continuing to understand how they are being impacted in this economy and how they value our services.

Come join us at Outside the Cube, San Francisco for this interactive session where you will evaluate your own marketing efforts, examine your marketing messages, and define what differentiates your business. You will also uncover what you need to find out from your customers to be a better partner and gain more business.

We’ll be using proven marketing exercises from Sherry’s new book, Market This!: An Effective 90-Day Marketing Tool. We’ll also be raffling off a copy of the book as a prize to take home!

You’ll Learn

You’ll walk away with:

· A better understanding for your customer’s critical pain points and how you can address them in this economy

· Tools to Identify your core business strengths so you can position yourself to your customers

· Tips on how you can become a trusted advisor to your customers

· The 5 most cost effective and efficient ways to market to your customers now

Childcare available - email contact[at]otcsf.com

About Sherry Prescott-Willis

Sherry is passionate about helping people become better marketers. She is especially interested in helping business owners and entrepreneurs develop effective marketing strategies and tactics that drive revenues. Sherry has over 18 years of strategic, product and channel marketing experience working with world renowned technology and consumer companies such as L'Oreal, Pfizer, Computer Associates, Brocade Communications, and Hitachi. She has also worked with numerous early and mid-stage startups in Silicon Valley in hardware, wireless, content management and software. Sherry’s new book, Market This!: An Effective 90-Day Marketing Tool was released in March and is now available on Amazon and BarnesandNoble.com. For more information, go to: http://www.marketthisbook.com

Official Website: http://cubes.typepad.com/otc/sv-outside-the-cube.html