WOMMA Summit 2007 November 13, 2007

WOMMA Summit 2007 – November 14-15/Las Vegas:
Social Media Heats up the New WOM

The Word of Mouth Marketing Association will hold its 3rd Summit as the discipline continues to explode into marketing and communication plans across all types of brands and organizations. This year, the fuel is social media and we will highlight best practices by asking the hard questions:

Social Networks: Do consumers want to be your friends?
The Influencer or the Network?: What Matters More?
Who Owns Word of Mouth in the Marcom Mix? Who Should?
What’s the ROI on Word of Mouth?
Stunts vs Science: What does it take to spark the conversation?

The sessions are participatory and go deep on the great stories behind word-of-mouth:
Hear from Microsoft about the record-breaking launch of the Xbox’s Halo 3
Get inspired by the Gran Pooh Bah of Cranium Games
Cheer on Habbo Hotel vs. Eons.com vs. Gather in the social network smackdown
Hear from the band, Sister Hazel about activating fans in the world of rock and roll

WOMMA Summits are for serious marketers who are putting WOM to work today. Come and share your experience and learn from the biggest brands and agencies practicing WOM today.

Official Website: http://www.womma.org/summit3/