WIC Workshop: Publishing for Profitability May 30, 2008

WIC Workshop:
Publishing for Profitability: How to Boost Your Consulting Business and Fees with Publishing 2.0 Technology

How would you like to:
**have clients come to you because you are the expert?
**be more selective about the projects you take on?
**be booked solid, and increase your revenue and profits?
**finally stop trading your time for money?

Value-based pricing is one strategy to increase revenue. But how do you increase your value in the first place? You might do what famous consultants have been doing for years, establishing themselves as thought leaders by writing and publishing books. But what if you're too busy to write a whole book? What if you need something now-without the hassle of finding a publisher?

Good news: you can start getting slightly famous as soon as this summer. By creating such thought-leadership pieces as blogs, podcasts, teleseminars, other information products, and, eventually a book, you can build your reputation, establish your credibility, and demand higher rates for your work. You get to keep all the credit-and revenue-for yourself.

Workshop leader Laura Lowell did just that in 2007, when her book "42 Rules of Marketing" made it to the Top 5 in the Business Humor category on Amazon and the Top 25 in the Business Marketing category on Amazon.com last December. How did she do it? She wrote, published, and marketed her book using new media tools and Publishing 2.0 business processes. You can take a shortcut to profitability, too. All it takes is knowing the right tools to create and market your product.

In this workshop, Laura will guide you through the steps for creating and marketing your book or information product.

If you want to become more profitable by publishing, you don't need to wait for Knopf to call. Create an information product this summer-and start increasing your fees and your client base.

$149-$189 depending on membership status and registration date.

Official Website: http://www.kintera.org/autogen/home/default.asp?ievent=273664