Website Usability August 21, 2007

Enhancing user experience by increasing the effectiveness of your company’s website.

Websites today act as a virtual window that provides insight into the organisation and its operations. The company website is a medium for information sharing, and offers a platform for representing and promoting the business via the web. Website usability refers to the ease in which the website can be used by its intended audience to achieve defined goals, and must essentially account for factors such as design, functionality, structure, and information architecture to ensure the best user experience possible.

Organisations are therefore realising that creating and maintaining an easily navigable, tested, well structured, aesthetically appealing and informative website will not only streamline business processes, but will add value to the organisation. By developing a website that is accessible and caters to the specific needs of all user groups, better and faster access to the company information will be attained.

This detailed and highly informative conference will provide delegates with the knowledge and skills to optimise the usability of their websites. Through hearing practical case studies, you will gain insights into the following critical areas:

• Aligning your website with organisational goals
• Understanding how to write for the web
• Gaining insight into the design process
• Recognising the difference between usability and accessibility
• Structuring Information Architecture
• Using a CMS as a tool to manager website content
• Undertaking user testing and monitoring website use
• Investing in emerging technologies and realising the possibilities for the future of website usability

Official Website: http://www.arkgroupaustralia.com.au/events-web-usab.htm