Webinar: What Businesses Need to Know About the Future of Marketing Automation February 20, 2013

Date: Wednesday, February 20, 2013

Time: 11:00 AM PST

B2B marketing automation is growing at more than 50% per year.Yet many marketers struggle with selecting the right system and successful deployment. This session will explore how industry vendors are changing their products to better meet customer needs. It will help marketers understand the best strategies for marketing automation while reducing implementation risks.

We feature a case study of Utah-based Lingotek as it adopted & implemented LeadFormix’s marketing automation platform. Lingotek, the Translation Network and leader in collaborative translation solutions, was selected as one of Gartner's Cool Vendors in Content Management, 2012.

You will learn:
• How Lingotek successfully deployed a marketing automation solution - requirements, challenges, processes and tactics.
• The gap between promises and reality in marketing automation.
• Why looking at usability isn’t enough.
• The reasons for changes in marketing automation products.
• Why marketing automation platforms aren’t for everyone.
• Best deployment strategies for marketers.

Presenters-
David M. Raab, Principal, Raab Associates
Calvin Scharffs, VP of Marketing and Product Development, Lingotek

Webinar URL
http://www.leadformix.com/webinars/february-20-2013/

About LeadFormix
LeadFormix is owned and backed by CallidusCloud (NASDAQ:CALD), a leader in cloud based Sales Effectiveness and Marketing Automation suite. Built by Marketing, Made for Sales is our mantra. Our customers have described LeadFormix in various ways such as "the Ferrari of Marketing Automation", "an all-in-one digital marketing solution", "the marketing automation solution with the fastest ROI", and "the only marketing automation solution loved by sales teams".