Webinar: Real-Time Bidding for Display Advertising: What Buyers Need to Know to Succeed October 15, 2009

Date: Thursday, October 15, 2009
Time: 1:00pm EDT / 10:00am PDT

In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.
• How does real-time bidding differ from past ad exchange offerings?
• How does real-time bidding work?
• How will RTB impact the current value chain among ad buyer and ad sellers?
• How do I get started?
• How can RTB be integrated as part of a media plan?

Presenters:
Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
Mike Baker, President & CEO, DataXu

Sponsored by DataXu

Official Website: http://event.on24.com/r.htm?e=164118&s=1&k=EED1ED5CAA008267D094B78F973933D1&partnerref=mediapost