Webinar: More than pretty pictures - How to craft your fundraising message May 14, 2009

During this time of economic turmoil, it is more important than ever to know how to put forth your best possible case for private support. This webinar will focus on the how-to’s of writing and presenting your case in language your donors can understand … and respond to. Some of the topics we’ll cover include:

* Is writing for campaigns different than writing for other types of fundraising?
* What is the best way to motivate your reader to take action?
* What kind of action do you want to motivate?
* How should you organize your information?
* Is it better to have lots of photos, lots of words, or lots of white space?
* How can I produce something that won’t break my budget?

Examples will be shown and discussed as well.

This webinar is presented by Del Martin, CRFE, chair and a founder of Alexander Haas Martin & Partners. She has provided fundraising direction to hundreds of nonprofits across the country and is recognized as a pioneer in conducting development audits. Her past clients include Moffitt Cancer Center, Florida State University, the Smithsonian American Art Museum and the High Museum of Art. Del is the current chair of the Giving USA Foundation, which publishes the annual Giving USA report detailing charitable giving in America.

Official Website: http://www.philanthropyjournal.or