Webinar Demand Gen Case Study: How Intel-GE Care Innovations does them October 25, 2012

Digital Marketing Thought Leadership Luncheon Series

Webinar Demand Generation--Best Practices:

Speakers:
Maggie Colby, Director of Marketing at Intel-GE Care Innovations(TM).
Mike Agron, Executive Webinar Producer and Co(TM)Founder of WebAttract- and author of WebinarReady(TM) - A Step-by-Step Guide to Hosting Successful Webinars

Join us for a thought provoking luncheon where a top webinar expert/author and a top marketer explore how to successfully produce, deliver and host demand generation webinars. Attendees will receive the award winning eBook WebinarReady(TM).

Webinars can be a tremendously effective vehicle for companies to attract, engage and educate prospects. Webinars sound easy, however there's a catch. They're very high profile, and you've got to do it right in order for it to be effective. To succeed you must know how to plan, target and attract the right audience - then keep them engaged with lively content so they'll be inspired to have a conversation with you afterward.

Learn how the business case was decided for Intel-GE Care Innovations to choose a Webinar as a marketing tactic, and then how they executed across the deadline-driven webinar life cycle to successfully meet their demand gen goals.

You'll Learn:
Webinar "how to" best practices
A proven deadline driven methodology
How to manage logistics, human factors and technology issues
Key metrics and progress benchmarks to optimize outcomes
Lessons learned by Care Innovations before, during and after the webinar
Business results
How to get started

Special offers:
* Join the DMAnc today, to attend this luncheon at no charge
* Stay after lunch for two intensive workshops on Advanced B2B Lead Generation and Email Marketing. For more information on workshops and the Online Marketing Certification program, & cost to attend, click: http://www.dmanc.org/certification.html

Official Website: http://www.dmanc.org/event_oct_12.html