WebGuild: Web Analytics March 14, 2007

Harvesting and analyzing your web site data is key to measuring your site's performance and users' behaviors in order to fully understand the impact of site content, design, changes, etc. on the user experience. What works and what doesn't! Companies doing business on the web live and breathe by this information. Metrics and performance indicators allow companies to determine their next move. Learn from the pros about the best tools, techniques, trends, dos and don'ts, and best practices for measuring the success of sites, how to leverage web tracking metrics, the impact of web 2.0 technologies, and much more.

Speakers
Brett Crosby, Senior Manager, Google Analytics
Eric Peterson, Vice President, Strategic Services, WebSideStory
Jason Palmer, Vice President, Product Strategy, WebTrends
Reshma Kumar, Verisign

Online registration for members $10 and non-members $20. Onsite, add $5.

Official Website: http://www.webguild.org/index.php