WebGuild: Advanced Search Marketing December 13, 2006

Advanced Search Marketing - Search Marketing is a subject area that is becoming increasingly sophisticated everyday; yet, it is still far from maturity as a channel and a medium. Today's advanced Search Marketer needs to integrate search into the overall marketing mix to design strategies, processes, and metrics, gain cutting-edge knowledge, and have access to tools to improve Search Marketing performance. WebGuild's December event will delve into these areas and will offer practical advice and tips for successful Search Marketing strategies and operations.

Speakers:
Dave Roth, Director of Search Engine Marketing, Yahoo Inc.
Jessie Stricchiola, Founder, Alchemist Media
Barbara Coll, Founder & Search Specialist, WebMama

Moderator:
Massimo Burgio, Search Specialist, Global Search Interactive

Free for Members & $15 for non-Members. Onsite add $5.

Official Website: http://www.webguild.org