Web Standards Group meeting Sydney August 2, 2007

PRESENTATION 1:
Thinking Outside the Web: How the Entertainment Industry is Integrating All
Media and Why

SPEAKER 1: CHRISTY DENA
Christy is a Universe Creator & Transmodiologist. She is an industry
strategist, mentor, designer and PhD researcher of cross-media
entertainment. She has provided advice and presentations on multi-platform stories, games & marketing to the Nokia Headquarters, Australia Council for the Arts, Film Australia, Center for Screen Business, AFTRS, ABC, dLux Media Arts and the ACT Filmmakers Network. She co-wrote the International Game Developers Association Alternate Reality Game Whitepaper. She is part of the
Sense Worldwide Network, a company that provides contextual research and concept development services to Blue Chip and Fortune 500 clients. She recently gave a keynote at the First International Conference on Cross-Media Interaction Design in Sweden. Currently Christy runs www.Cross-MediaEntertainment.com and co-edits www.WriterResponseTheory.org.

PRESENTATION 2:
Ambient Personalization
Summary: Applying what we can learn about a user's (and groups of users) behaviour, to improving their, and by extension everyone's, experience of a site.

SPEAKER 2: SCOTT PARSONS
Scott Parsons is an experienced user experience and web design professional who has worked in NZ, UK and Australia for many media and advertising companies. He specialises in usability and user centered design, while keeping up with future trends and web design techniques.

SPONSOR

The event is proudly sponsored by Sydney Web
http://www.sydneyweb.com.au/

Official Website: http://webstandardsgroup.org/meetings/index.cfm?event_id=96