This course focuses on using web analytics to improve results from your website through analysis of site visitor characteristics and behaviour.
The course will show you how to produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organis
Official Website: http://www.e-consultancy.com/knowledge/events/1525/web-measurement-and-analytics--london-seminar.html
Added by mBLAST on February 19, 2008