Web Content Strategy Discipline and Value Defined March 25, 2009

NEOUPA - Northeast Ohio Usability Professionals' Association

Throughout an online redesign, clients always ask, What about the content? Can we use any of our existing content? What type of new content should we create, but most importantly who will manage it and how?

These are the questions a Content Strategist answers for each digital engagement, whether it’s online or mobile. This talk will define:

What we mean when we say content
The role of a Content Strategist
The value of integrating a content strategy into your digital efforts
How to communicate the value of content strategy to the masses within your company

Presenter Bio

Stephanie Hale earned her Master’s in Publishing at NYU before she joined Avenue A, Razorfish as a Content Strategist and leading consultant to Conde Nast, where she created award winning work for their online magazines Portfolio.com and WWD.com. Since then, she has relocated to Cleveland and is defining and leading the Content Strategy discipline at Rosetta Marketing.

Meeting Time: 6:30-8:30pm

6:30-6:45pm- Food & socializing
6:45-7:00pm - NEOUPA business
7:00-8:30pm - Informal presentation with Q & A

Meeting cost

Free Events for NEOUPA members
$10 for non-members

Directions

Progressive Insurance
6300 Wilson Mills Road
Mayfield Village, Ohio 44143

The Progressive Campus is located off the Wilson Mills Road exit on I-271. Check in at the Visitor's Center in the West Building at the 6300 Wilson Mills Rd. Campus.

The meeting will be in the Campus 1 West Lower Wintergarden room.

Official Website: http://neoupa.org/Default.aspx?pageId=11863&eventId=47080&EventViewMode=EventDetails