Web 2.0 Mashups: Moving Toward Monetization - AjaxWorld 2007 March 20, 2007

If you let your users generate your content then expose it all up via an API, how can a profitable business be made? It's like walking a tightrope, but companies that have been diligently exploiting open APIs such as Amazon and Salesforce are in fact generating significant revenue and second-order effects from opening up their platforms while being careful not to lose control. This session will make copious reference to real-world examples of how companies are applying innovative ways of generating revenue with Web 2.0 applications and open APIs and will discuss three tactical means for generating revenue: advertising, subscriptions, and commissions - and a series of strategies that can support them.

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