Wally Olins: Branding May 23, 2008

"Wally Olins is arguably the world's most successful and experienced practitioner of branding and corporate identity. He has pioneered work in nation branding with Poland and other countries and advised many of the world's leading organisations. His most recent book, Wally Olins: The Brand Handbook (Thames & Hudson, 2008) aims to demystify this much-hyped subject and presents a simple and pithy guide to creating successful new brands."

Official Website: http://www.vam.ac.uk/activ_events/courses/lectures_talks_tours/friday_talks/index.html