The worlds of Marketing and Public Relations have converged in many ways and understanding the fundamental shift in how consumers and journalists alike discover, consume and act on content presents a tremendous opportunity for communications professionals to impact business goals. Using content marketing best practices, PR and Communications pros can now better design information that attracts, engages and inspires audiences to socially share, buy and recommend your brand.
Official Website: http://www.vocus.com/uc2012/index.html
Added by CoolBreeze2 on May 23, 2012