Video for the Web June 24, 2010

Video offers businesses huge opportunities to develop both a richer customer experience and develop new marketing opportunities. This program helps you to understand how to do this cheaply and effectively.

In the UK we watch over 280 million hours of video each month, with that figure still growing. Successful corporate use of Video can deliver brand awareness and direct sales.

Some of the reasons why organisations use video on the web include:

Marketing product or services
Brand or product launches
Media, blogger and social media relations
Video news releases
Crisis and reputation management
Content for websites
Talking heads or interviews
Thought leadership
Client testimonials
Meet the team
Recruitment
Training
If you are not using video in your promotional mix it's time you did; if you are then this course will help you ensure that your videos are impactful for your audiences and visible through search and social media.

On the course, you will learn the skills needed to present and produce your own web videos and ensure that they are distributed effectively and ‘findable’ for your audiences.

Who should attend?
Marketing professionals, PR professionals, bloggers and journalists who want to reach customers using video. Suitable for all business sizes and across all sectors.

How will I benefit?
You will be able to select suitable equipment, technology, story board simple video shoots, shoot, edit and distribute your video effectively.

What will I learn?
What is 'video for the web'?
Introduction to different recording devices
How to use the camera
The creative process:
Story-boarding
Scripting
How to shoot 'Good' video clips
Top tips when shooting
Easy shots
How to copy files from the camera to computer
How to edit in iMovie, Finalcut etc
How to compress a file
How to upload to video platforms
How to post to your blog and other owned online assets
How To upload to multiple platforms simultaneously
‘Go Shoot’ - group based hands-on filming assignment
Critique of group assignment and additional practical tips
Making your video visible and marketing video content
Video websites and how to use them
Optimising video for search engines
Distribution sites and aggregators
Tracking video views and usage using analytics, TubeMogul etc
Introduction to Live Streaming

Official Website: http://econsultancy.com/