Values-based retail - a contradiction in terms? February 12, 2008

Get Smart Tuesday February 12
"Values-based retail - a contradiction in terms?"

Rob Grand, founder of Grassroots Stores, will speak about the elephant in the living room: How can retailers make a buck in a world with too much stuff, where retail and manufacturing profit from hyper-consumption and planned obsolescence? Find out how a successful pioneer meets this challenge.

The monthly "GET Smart!" speaker series continues
Tuesday February 12, 7-9 pm
Green Enterprise Toronto
Centre for Social Innovation,
215 Spadina Ave., suite 120

$15 general admission, $10 for GET members - includes refreshments

Grassroots is Canada’s largest green lifestyle retailer. Before founding Grassroots, Rob Grand spent many years working with non-profit environmental organizations in various capacities: educator, spokesperson, organizer, project manager, and media liaison. In 1994 there was a lack of alternative, earth-friendly products in the marketplace, and Rob seized the opportunity to fill the gap in the market. Over the years Grassroots has helped to create the market for the products it sells, educating consumers about low-impact choices for a healthy, sustainable future.

Snacks provided by The Magic Oven
Book table courtesy of Fertile Ground Bookstore
Event sponsored by The Centre for Social Innovation

GET Smart! outreach partners include Coalition for a Green Economy, Eneract, Enterprise Toronto, Smart Growth Network, Grassroots Stores, Foodshare, NOW Toronto, BlogTO, and you.

Green Enterprise Toronto --GET
www.greenenterprise.net

Grassroots Environmental Products
www.grassrootsstore.com