UX Book Club Toronto - Subject to Change by Adaptive Path / Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens July 21, 2009

This time we will discuss Adaptive Path's "Subject to Change: Creating Great Products and Services for an Uncertain World".

SPACE IS LIMITED. Please RSVP to ensure your spot!

We will also watch a couple of short videos to complement the content in Subject to Change.

You will get the most out of the meetup if you have read the book but it's not required. A few book club members have volunteered to lead discussion of the book and the ideas it contains. We will also choose the next book to read.

Afterwards, we'll be at Sin & Redemption for the customary refreshments and social portion of the evening!

About Subject to Change

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

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About UX Book Club

UX Book Club is for people interested in User eXperience (UX) design who want to SHARE their views and LEARN from each other.

Most of us are user experience professionals: information architects, interaction designers, visual designers, usability specialists, researchers and strategists, students, developers and educators. The only requirement is interest in improving your understanding of the UX practice in a fun, social environment.

We invite you to add your book suggestions and thoughts on this wiki page: http://uxbookclub.org/doku.php?id=toronto

For more on the UX Book Club, see:
http://uxbookclub.org/doku.php

Official Website: http://uxbookclub.org/doku.php?id=toronto