Using Publicity to Increase Sales October 12, 2011

Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.

* Why is it untapped?
* Why is publicity the best way to advertise?
* What are some of the tools needed for a successful publicity campaign?