Using Market Research to Prepare An Effective Marketing Plan August 14, 2010

It is commonly said that a fail to plan is a plan to fail. A firm that has a marketing plan in place and adheres to it has a greater chance of achieving its goals. An effective plan consists of items that are the results of targeted research and tied to various metrics. In this seminar, attendees will learn about research methods that can be incorporated and which components are crucial to a marketing plan.