User-centric Web 2.0 June 10, 2008

Creating business value from collaborative technologies and social media.

The purpose of this conference is to put Web 2.0 into context and understand its potential within the Australian corporate business environment. The implications of Web 2.0 integration will be discussed and user-centric rather than technology-centric approaches to deploying Web 2.0 will be outlined.

By hearing case studies that detail emerging business and technological developments that utilise Web 2.0 as a platform, and business models that have worked and are still working within organisations, you will learn how to:

*Sell collaboration to management

*Embrace social networking sites such as Facebook

*Build an online community: CoPs and virtual teams

*Calculate business value from blogs and wikis

*Effectively use social bookmarking through sites such as del.icio.us

*Integrate real-time technologies into the business

*Calculate business ROI on Web 2.0

Official Website: http://www.arkgroupaustralia.com.au/events-c016User-centricWeb2.0.htm