User Behavior Over The Rainbow: Utilization of Heatmap Technology In Web Analytics Plus Adobe Workshop CS3 Photoshop & Illustrator June 27, 2007

FREE If Register Online OR $10 at the door
Registration: http://heatmap.eventbrite.com

Attention: Every attendee will receive a paid account from CrazyEgg and FREE Instant account from ClickTale.
Giveaways Sponsored by CrazyEgg, ClickTale, LuckyOliver, O'Reilly, APress, & Adobe


Workshop
Adobe CS3 Photoshop & Illustrator
Terry White, Technical Resources Manager at Adobe (NY)

Adobe CS3 is the most-anticipated biggest software release in Adobe history. Web designers or UI engineers rely on powerful tools to create Web 2.0 elements. What kind of power that CS3 Photoshop and Illustrator deliver? power that goes beyond the Web 2.0 gradient and reflection.

Terry White, technical resources manager for Adobe Systems Inc, leads a team of applications engineers that focus on professional publishing, Web authoring, and digital video. Terry has been active in the industry for over 18 years and is the founder and president of MacGroup-Detroit, Michigan's largest Macintosh users group. He is co-author of the InDesign CS Killer Tips book and a columnist for Mac Design magazine. He says, "TiVo has forever changed the way I watch television. With TiVo, theres always something on!"





User Behavior Over The Rainbow: Utilization of Heatmap Technology In Web Analytics
Dr. Tal Schwartz, Co-Founder & CEO at ClickTale (Israel)
Hiten Shah, Founder & CEO at CrazyEgg (LA)

Watch Your Website Visitors – The Web 2.0 Way
What are users doing on my website? Where are they stuck? What kind of errors are they seeing? And why are they abandoning my shopping cart? These and many more questions can be answered by ClickTale, a new web service that records and replays your visitors' online behavior. ClickTale shows you movies of visitors’ every mouse movement, every click and every scrolling action. In addition, the new Heatmaps show where your visitors look on the webpage, what parts of the page they skip and how far down they scroll. ClickTale is a hosted service, so there is no software to install and setup takes only a few minutes.

Dr. Tal Schwartz is a technology entrepreneur, educator and Co-Founder & CEO of ClickTale Ltd. which offers intuitive, insightful analysis of your website by recording and replaying your visitors' online behavior.

Dr. Schwartz is a co-founder of the Technion’s Bronica Entrepreneurship and Innovation Center which supports entrepreneurship in Israel. Dr. Schwartz has taught at the Technion’s undergraduate, graduate, and MBA programs, as well as at the California Institute of Technology, Tel-Aviv University, the University of Haifa and DePaul University in Chicago. Dr. Schwartz was a co-founder of Expand Beyond Corp. which was sold to Semotus Inc.

Dr. Schwartz received his bachelor's degrees in Economics and Mechanical Engineering from the California Institute of Technology (1992) and earned his master’s and doctorate degrees in Finance from Cornell University (1997).

Hiten Shah graduated from UC Berkeley in 2003. Since then he has been engulfed in the Internet marketing world. He first started off with
offering SEO services by co-founding Advantage Consulting Services and helping to write ACS’s company blog, Pronet Advertising. Soon after he saw the need for better Internet marketing tools and started
creating web applications including Crazy Egg, Siteblimp, and Serph.
More recently along with his partners at ACS, he has been focusing on
providing Social Media Marketing solutions for companies of all sizes.

6:30pm Adobe Workshop on CS3 Photoshop
7:15pm Adobe Workshop on CS3 Illustrator
Food & Drink will be served during workshop
8:00pm Utilization of Heatmap Technology in Web Analytics
ClickTale
CrazyEgg
9:30pm Giveaways

Who Should Attend?
Webmasters
SEO & SEM professionals
User Interface Designers & Interactive Engineers
Web Designers
Web Application Developers
VPs of Marketing
Executives & Founders

What You Will Learn?
Latest features in CS3 Photoshop & Illustration
Tips & Techniques from Adobe Certified Expert
Deeper learning from heatmap analysis beyond web analytical tools such as website traffic tracker and log file analyzer
How to measure and analyze heatmap data and trends
Understand user behavior such as clicks and interactions
How to combine heatmap results with web analytical tools to deliver more powerful results for decision-making

About Us
Silicon Valley Web Builder (SVWB) is a web organization delicated to providing web builders with useful and informative resources. We promote technological innovations and address technical challenges facing the web community.

Official Website: http://www.svwebbuilder.com