USA Network and Lacoste Present the "ROYAL PAINS Summer Shirt Exchange" June 3, 2010

Marking the start of summer and leading up to the summer premiere of hit original series ROYAL PAINS, USA Network and Lacoste have created the “ROYAL PAINS Summer Shirt Exchange,” where consumers can trade in a “gently used” summer shirt in exchange for a new Lacoste shirt. For every shirt collected, USA will donate $10 to Doctors Without Borders, the international medical humanitarian organization. At the end of the promotion, all the shirts collected will be donated to HELP USA, which provides housing and supportive services to people in need throughout the country. Royal Pains premieres its second season on Thursday, June 3 at 10/9c.

On Thursday, June 3, join stars from the cast of ROYAL PAINS – Mark Feuerstein, Paulo Costanzo, Reshma Shetty and Jill Flint – as they donate their own summer shirts and to celebrate the summer premiere of USA’s hit series.
Inspired by the heroic work of real doctors at Doctors Without Borders, ROYAL PAINS will highlight their great work and celebrate the summer season as they welcome back television’s most popular TV doctor, Hank Lawson, played by Mark Feuerstein. ROYAL PAINS and Lacoste are synonymous with summer and the ROYAL PAINS Summer Shirt Exchange will include an interactive ROYAL PAINS experience, which will be designed to replicate the perfect summer escape reminiscent of the Hamptons where Dr. Hank is a Doctor on Demand.

Stars of USA’s hit original series ROYAL PAINS Mark Feuerstein, Paulo Costanzo, Reshma Shetty and Jill Flint to be the first to participate in the “ROYAL PAINS Summer Shirt Exchange” to benefit Doctors Without Borders in celebration of the show’s second season premiere

Consumers will exchange their shirts and in turn receive a Lacoste gift card redeemable for a new shirt at any Lacoste boutique. Doctors Without Borders will be on hand to share their courageous and heart-warming experiences working overseas.

The ROYAL PAINS Summer Shirt Exchange in Greeley Square will also feature summer lounge chairs, refreshments and a summer gaming area.