UNICEF "Tap Project" March 22, 2007

UNICEF “Tap Project” invites consumers to visit participating NYC restaurants on World Water Day (March 22) and donate $1 for the clean drinking water usually served for free. The funds collected will support UNICEF water programs, which provide safe drinking water for children around the world.

Several prominent New Yorkers are getting involved, including media executives, restaurant owners/chefs and celebrities, as members of the Tap Project Advisory Board. Members include David Droga and Andrew Essex of advertising agency Droga5, who initiated the Tap Project concept and designed the creative materials; David Granger, Editor in Chief of Esquire Magazine; Eric Ripert, Chef/Co-Owner of Le Bernardin; Tom Colicchio, Chef at Craft; Geoffrey Zakarian, Chef at Town & Country; Alex von Bidder, Co-Owner of The Four Seasons and Scott Conant, Chef/Owner of Alto and L’Impero. Actors Mary-Louise Parker, Peter Sarsgaard, Rosario Dawson, Paul Bettany and Jimmy Fallon; author Jonathan Safran Foer and Musician/Composer Pharrell Williams will also lend their support.

Official Website: http://www.tapproject.org