Understanding the ROI of Social Media August 13, 2009

You understand how to track the success of your programs, but when it comes to social media you’re at a loss. How do you show that this new technology is something worth the staff time invested? If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar. Kami Griffiths will interview John Haydon and Chris Garrett to learn more about the impact we can expect to see from these tools, how it can be tracked, and how to adapt to get the most return on your investment.

This webinar is best suited for people new to social media or interested in learning how they can talk about this topic with their Board or Executive team. This will not discuss the specific tools or how they work, but will focus on how to measure their impact. For an overview of social media, watch this TechSoup Talks webinar: Basics for Beginners: Getting Started with Social Media Tools.

Official Website: https://cc.readytalk.com/r/woluq45823ov