Understanding the Mobile Shift: Digital Clarity Group and SDL share the key to unlocking profitable customer relationships February 7, 2013

Obsession with the Mobile Channel Obscures the Shift to Ubiquitous Computing

Join Tim Walters, PhD – Principal Analyst, Digital Clarity Group and SDL for a free, interactive webinar: Understanding the “Mobile Shift.” The rapid adoption of smart phones and tablets represents an unprecedented transformation in the way consumers access the web and other digital services. This “mobile shift” poses fundamental challenges for virtually every business, and calls into question most established assumptions about how to create, nurture and sustain profitable customer relationships.

Join us to discuss:

• The massive and disruptive adoption of smart mobile devices.
• “Mobile First”: Design approach or Channel Strategy — which should you pursue?
• The true meaning of the "Mobile Shift" and Ubiquitous Computing, and what they mean for the Enterprise.

This webinar is being offered as two sessions to accommodate a global audience. See details below.

Date & Time-
February 7 2013 11:00 AM (1 hour) , Eastern Standard Time (EST)

Presenters-
Tim Walters, PhD – Principal Analyst, Digital Clarity Group and SDL Language Technologies

Webinar URL
http://www.sdl.com/events/wcm/webinars/mobile-shift.html

About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers’ experience. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.