Underdog Strategic Lessons of The Obama Campaign February 27, 2009

Underdog Strategic Lessons of The Obama Campaign: Making Them Work in Your Company & Career 2/27

Wharton Club members, guests, and others to be invited
to presentation by leading strategist David Morey
on how Obama used this approach,
and how you can use it, too, to win when the odds are against you
Event Date: Friday, February 27th, 2009 at 7:30am

When: Friday, February 27, 2009, 7:30-10:00am

Schedule:
* 7:30-8:15am - Breakfast & Networking
* 8:15-9:30am - Speaker, Q&A
* 9:30-10:00am - Further networking

Where: City Club of Washington, Columbia Square, 555 - 13th Street, NW, Washington, DC 20005 (near Metro Center). Entrance to building is on 13th St., NW, between E & F Streets, NW, to left of Warner Theater.

What: Program with speaker for members and guests of the Wharton Club of DC and partner sponsoring clubs

Here is what we hope will whet your appetite to learn about a strategy to survive - and thrive - despite the challenges you may face.

Learning From The Obama Brand: The Underdog Advantage - with David Morey.

David Morey has helped direct over 10 winning global presidential campaigns and is Vice Chairman of Zyman Group and Adjunct Professor at Columbia University. He was an advisor to the Obama campaign over the last 18 months.

He says these are the keys:

* Playing offense always
* Making strategy boss
* Re-focusing and re-energizing your business and marketing efforts
* Controlling dialogue and definition

He notes that these "are all part of the way businesses and CEOs today navigate through and win in these turbulent times. It’s a framework more than relevant for us all." David further explains:

Show me an American CEO with the fortitude to pick an issue, a theme, a brand, a strategy, a mission that is truly authentic and touches the hearts and minds of their consumer, and then devotes their unwavering commitment, support and resources to that focus for nearly two years, and I’ll show you a CEO who is winning their campaign for consumer allegiance.

Regardless of one’s voter preference, there are significant strategic lessons to be learned from the historic victory of Senator, and now President-Elect, Barack Obama. After all, this election witnessed the most engaged electorate in the history of this great nation, which culminated in the largest voting population ever. And what is a vote, but perhaps the most meaningful reflection of consumer engagement and behavior.

This was no accident. It was an awe-inspiring branding campaign that should be studied by enlightened CEOs around the globe.

The Obama campaign was game-changing. The CEO who isn’t paying attention, well, isn’t paying attention. This campaign, like it or not, elicited extraordinary passion on both sides of the political spectrum, a passion that most company CEOs would (and do) pay big bucks to try to achieve.

And while “change” may be taking its course on the landscape of American politics, change should also be infiltrating the strategic direction of the “C” suites and boardrooms across America by applying the lessons of modern day politicking to the branding and marketing of their products and services.

For more information, see:
www.UnderdogAdvantage.com

Official Website: http://www.whartondc.com/article.html?aid=1493