UK Avatar Day August 21, 2009

The 15-minute Avatar Day screenings, presented in 3D at “select cinemas and Imax theaters,” will provide regular moviegoers their first glimpse of Cameron’s highly anticipated sci-fi epic outside of footage screened last month at Comic-Con International in San Diego and Movie Con 2 at the BFI London hosted by Empire Magazine last weekend.

The big-budget sci-fi movie, conceived by Cameron 14 years ago and filmed in stereoscopic 3-D using cameras developed by the director, takes place on Pandorum, a strange and beautiful planet replete with bizarre creatures and plant life. Sam Worthington plays a paraplegic who is linked through a medical process to an “avatar,” a 10-foot-tall, blue-skinned creature that looks like Pandorum’s native Na’vi

Also rolling out on Friday’s Avatar Day:

- The official Avatar trailer, which will be shown in theaters and online. The worldwide trailer launch will be presented in all formats, including Imax 3-D, Imax 2-D, digital 3-D, digital 2-D and 35-mm 2-D, the studio said.
- 3D/lenticular one-sheet posters for the film.
- The trailer for Ubisoft’s videogame James Cameron’s Avatar: The Game.
- First look at Mattel action figures for the film’s avatar and alien Na’vi characters.

Avatar hits theaters Dec. 18.