UC BERKELEY-HAAS: Open Innovation Speaker Series November 30, 2010

Open Innovation Speaker Series

Jennifer Miller
Dir of Marketing & New Products
Clorox

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The Open Innovation Speaker Series is a weekly series intended to
provide both academic and managerial perspectives on open
innovation and related subjects. The organizers are Henry
Chesbrough and Solomon Darwin of the Center for Open Innovation
at UC Berkeley. It is open to students, faculty, staff, and the
general public.

The processes of industrial innovation are themselves being
innovated. The locus of innovation is shifting, from largely
being confined to operations within the four walls of the
corporation, to a more distributed, open model of innovation. In
this more open approach, useful knowledge can be found from a
wealth of possible sources. Companies need to re-orient their
management processes to make greater use of external knowledge in
their own innovation systems. In turn, companies would do well to
let their own unused ideas flow to other businesses for them to
use. Related topics involve the opportunity to engage with
customers in more participatory processes, advancing science
through more open, collaborative, and rapid means, and creating
markets and pathways for people around the world to connect and
innovate.

The sessions will be held Tuesdays from 12:30 to 2:00 pm in room
250, Sutardja Dai Hall on the Berkeley campus. For maps and
directions, click here.

Official Website: http://www.workit.com/events/event_pop.cfm?event_id=66713