Turning Your Customer From a Casual Acquaintance to a #1 Brand Fan May 4, 2010

Join The Silicon Valley Brand Forum and the San Francisco Bay Area’s best brand executives for a morning of best practices in branding. Hewlett-Packard is the host for this event.

You’ll see thought provoking presentations and a panel discussion on how companies are taking their relationships with their customers from awareness to evangelism by creating powerful and resonant brand messages and experiences.

YOU WILL LEARN
* The difference between brand loyalty and deep brand relationships
* The most effective strategies and tactics companies are using to deepen those brand relationships
* Insights on the shift from sending messages to customers to engaging customers in a conversation
* How companies are turning well-networked unhappy customers into brand champions.
FEATURED SPEAKERS AND PANELIST INCLUDE
* Ron May, a Silicon Valley Brand Forum co-founder who has led brand strategy for both start-ups and industry leaders including Logitech, Quantum Corporation and Synopsys, and even Mattell's Barbie brand.
* Bob Kennedy, Director, Global Advertising at McAfee Security
* Heidi Melin, CMO at Polycom and past CMO at Hyperion and marketing VP at PeopleSoft
* Dan Nichols, vice president of marketing at RightNow Technologies, a leading CRM company
* Adam Weinroth, vice president of strategic marketing at Demand Media
* A senior brand executive from HP (TBD)

DATE AND TIME
Tuesday, May 4, 2010.
8:30 AM to Noon
$50
Location: Hewlett-Packard, 3000 Hanover St., Bldg 20, Lobby A, Palo Alto, CA

REGISTRATION
Register Here: http://svbfspring2010.eventbrite.com/

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