Turning Silver into Gold: How to Profit from the Boomer Market June 6, 2007

Speaker: Dr. Mary Furlong, Author and CEO of MFA

Panelists:
Clint Korver, CEO of Decision Street
Gloria Cavanaugh, retired President, CEO of ASA
Jeff Zimman, CEO Posit Science

Moderator: Susan Ayers Walker - Founder, SmartSilvers Alliance

Here is the buzz ... America's boomers will live longer, more active, creative and inventive lives than previous generations before them and they are flush with money. In the United States alone, there are more than 108 million people over age 45 as of 2006, The "Post War Baby Boomers" make up 28% of the U.S. population the number of Americans age 65 and older is set to double by the year 2030. This is a market opportunity you can't afford to ignore. Mary Furlong, author of the new book "Turning Silver into Gold" will discuss the business triggers in the boomer market, what products, brands and services have been successful, and insight into what opportunities lay ahead. Mary's market research will help you understand how to participate in this fast growing market. Join us in lively and informative discussions as the author of the book Turning Silver into Gold and panel discuss: What are the key features of the Boomer demographic, What are the hot market segments for the boomer consumer, What kind of companies have been successful, What are the future opportunities as the boomers age.

Mary Furlong, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the market strategies of leading corporations and nonprofit organizations for more than 20 years Mary is the Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business. Before launching MFA, Mary founded the nonprofit organization SeniorNet in 1986 and ThirdAge Media in 1996.

Sponsored by: The MIT Club of Northern California, American Society on Aging, The Business Forum on Aging and SmartSilvers Alliance

About SmartSilvers Alliance:
The goal of SmartSilvers is to leverage technologies which foster active aging Our mission is to promote awareness, development and deployment of innovative, consumer friendly products and technology-leveraged services which cater to the unique needs of our expanding senior population, providing independence, mobility and quality of lifestyle.

$20 in advance, $25 walk-ins - cash/check, no creditcards.
http://mitcnc.org/Events_Single.asp?eventID=1319

Official Website: http://www.smartsilvers.com