In the late nineteenth century, the rise of color lithography along with an increasing demand for advertisements presented artists with an alternative space to exhibit their artworks. Mass-produced posters ranged from large-scale ads for consumer products such as lamp oil and bicycles, to promotional materials for cabaret performances at the Moulin Rouge or the Divan Japonais. Artists were sought after to create intimate, small-scale prints for literary journals, playbills, and exhibition announcements, enabling their art and reputations to reach an ever-broadening audience. This installation from the museum's permanent collection highlights posters by artists including Pierre Bonnard, Alphonse Mucha, Jan Toorop, and Henri de Toulouse-Lautrec, and illustrates how artists utilized lithography for different purposes and with varying regional stylistic characteristics.
Added by Upcoming Robot on September 15, 2010