TRU: The Not-for-Profit Survival Kit: Cultivating Donors, Non-Traditional Funding, Diversified Revenue Streams April 27, 2011

Theater Resources Unlimited (TRU), The Players Theatre and Back Stage present the Industry panel "The Not-for-Profit Survival Kit: Cultivating Donors, Non-Traditional Funding, Diversified Revenue Streams" on Wednesday, April 27, 2011 at 7:30pm at The Players Theatre, 3rd Floor Loft Theatre, 115 MacDougal Street (below W. 3rd Street), NYC.

Though we’re finally starting to face the future with cautious optimism, it is clear that government and private funding are scarce right now and ticket sales are unpredictable and undependable. We will look at keeping your not-for-profit healthy and thriving in hard times, through income other than ticket sales: the importance now more than ever of cultivating individual donors … corporate sponsorship, or ways of involving neighborhood businesses … whether Kickstarter and crowdraising are viable alternatives right now, or whether other creative fundraising events are more useful … and ways of generating income through alternative programming.

The panel will include Shira Beckerman (Managing Director, Pearl Theatre Company); Tania Camargo (Executive Director, Soho Rep); Ryan Hallett (Development Database Coordinator, The Public Theatre, former Development Associate at Roundabout Theatre); Adam Turner (Manager of Individual Giving at Playwrights Horizons); and Jonathan Waller (Director of External Affairs, Vineyard Theatre).

Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members. Please call at least a day in advance (or much sooner) for reservations: 212-714-7628; or e-mail Christopher Massimine, Programming Director, at ChrisM@truonline.org.