TRU: Don't Give Up: Adapting Your Fundraising Strategy to the Current Economy January 20, 2010

Theater Resources Unlimited (TRU), Audience Extras and Back Stage present the industry panel “Don’t Give Up: Adapting Your Fundraising Strategy to the Current Economy” on Wednesday, January 20, 2010 at 7:30pm at The Players Theatre Mainstage, 115 MacDougal Street (below W. 3rd Street), NYC.

Money is scarcer these days. Government funding to the arts has been drastically cut. Yet again. Where do theater companies turn for support? How do they operate healthily with less money? And why have some companies managed to actually grow during the 2009 recession? The panel will discuss methods of cultivating individual donors in hard times, reducing or adapting programming and other necessary strategies to survive.

Panelists will include Jill Garland, director of Development for Playwrights Horizons and former general manager of Naked Angels; Fran Kirmser, fundraising consultant (Lincoln Center Avery Fisher Hall, Musical Theater Works, Pentacle, Sandra Cameron Dance Center and Doug Varone and Dancers), founder of Manhattan Theatre Source, board of directors of Apples & Oranges Productions ("Hair", "Memphis"); and David Winitsky, freelance development consultant (Institute of Music for Children, Green Recoverings, Playwrights Theatre).

Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members. Please call at least a day in advance for reservations: 212/714-7628; or e-mail TRUnltd@aol.com. The panel will be co-moderated by Sherry Eaker, editor-at-large of Back Stage. Details of the upcoming TRU musicals series may be found at www.truonline.org/TRUMusicals.htm