Transforming User Perceptions in Libraries May 1, 2006

What do we know about how users perceive and use libraries? How can we expand our understanding of user perceptions in order to design responsive library services?

JOIN Stephen Abram (SIRSI/Dynix), Alane Wilson (OCLC), and Ed Vielmetti (SuperPatron) in this day of learning and exploration of library user perceptions and expectations.

Stephen Abram, VicePresident of Innovation, SIRSI/Dynix, will share his extensive research on "library user personas;" based on thousands of user profiles, this research creates "types" or "personas" that stand for specific characteristics, behaviors, and characteristics of library users. Using sophisticated pattern matching software, this project has uncovered very interesting insights. Abram will discuss how hese personas and insights can drive the development of our products and services.

Alane Wilson, Senior Library Market Consultant, OCLC, will discuss the significant findings in the recent OCLC report "Perceptions of Libraries and Information Resources." How well is the library message being heard in the ever expanding information marketplace? Is the library brand being amplified, or lost, in the sea of new information and communication services? Are people aware of the many new electronic services libraries now provide? Who uses what? How do libraries and library services stack up against Internet alternatives? Wilson will review what the trends indicate about people that use the library and those that don't, and discuss implications for library services, marketing, and management.

Ed Vielmetti, creator of the SuperPatron blog and Ann Arbor Library District user, will discuss new ways that libraries can engage their communities based on his experiences at the Ann Arbor District Library. By putting library patrons squarely in the middle of planning for services online and at branches, libraries can build a substantial presence in the areas they serve.

Join your colleagues and these stellar presenters in a dialogue about user perceptions and expectations and go back to your library with new ideas and information about how to better meet your users' needs!

Official Website: http://www.mls.lib.il.us/calendar/CalendarManage.cfm?ID=1325&etype=1&State=16&LangID=1&group=0