Transformative Social Media Strategies April 10, 2013

The Transformative Social Media Strategies connects the fundamentals of strategic marketing communications to the new realities of social networking. We will help you improve customer loyalty and satisfaction, while attracting new prospects to your brand.

Social Media gives marketers an opportunity to establish the loyal customer base they have long sought. However, in terms of social media, the tables have turned – consumers are now in charge of defining the brand value, not marketers.
This program will give you an important career foundation as we help you:

• Develop a strategy that delivers sustained advantage by leveraging your organizations’ distinctive core competencies.
• Arm your advocates to bring a level of authenticity to your brand by joining the right kinds of online conversations, while managing the risks of giving them control.
• Package multimedia content for social syndication.
• Integrate social media with the corporate website and other marketing communications.
• Prepare senior management for the consequences of active social media participation.
• Budget for social media and tie efforts to measurable business outcomes.

Upcoming offerings:

April 10 - May 1, 2013
Wednesday Evenings

There are no prerequisites to enroll in this non-degree program. Pre-readings and resources are made available to all participants prior to the first module to maximize the learning experience.

Please visit the University of St. Thomas Transformative Social Media Strategies website for more information or copy and paste the following URL: http://exed.stthomas.edu/SocialMediaMarketingTraining.

Official Website: http://exed.stthomas.edu/SocialMediaMarketingTraining