Training in Ho Chi Minh City: Strategic Marketing Management January 15, 2012

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:
() Set appropriate strategic marketing objectives
() Conduct market and company analyses
() Craft effective marketing strategy and plans
() Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs.

The topics covered will include:
() Introduction to strategic management
() Pre-requirements for strategic marketing management
() Setting appropriate strategic marketing and related objectives
() Conducting marketing related external situation analysis
() Pinpointing related key success factors
() Conducting marketing and related internal situation analysis
() Pinpointing related SWOT
() How to identify marketing strategy options
() How to evaluate the identified strategy options
() Choosing the most appropriate marketing strategy
() Choosing and developing the right marketing organization
() Developing fitting marketing and related policies

TRAINING PROVIDER
Superior Management Trainings
Website: http://www.superiormanagementtraining.com/

REGISTRATION & FURTHER INFO
Publimaks International
Email: marketing@publimaks.com

Registration closing date: 5 (five) weeks prior to the commencement date of the program