Training Course: Intro to Blogs & Social Media September 15, 2009

This one-day introductory course will offer insight into the emerging social media channels:
* Blogs
* Social Networks: Facebook, LinkedIn, Flickr
* Microblogging: Twitter, Plurk, Tumblr
* Podcasting, Videocasting
* Wikis, mashups, community events and more...

We are confident that the above wonʼt sound like a foreign language any longer at the end of the day.

This course aims to explore each channel's potential in terms of getting brand exposure, building feedback channels and integrating within traditional marketing campaigns. We will look at case studies of the best and worst uses of social media by marketers from businesses ranging from 1-man-shows to multinationals.

It will help you understand how you can join the conversation that is undoubtedly already happening about your company, your product and your brand on the web. You will discover the tools and techniques used for creatively communicating your message, building quality relationships with users & making your social media campaigns a success.

At the end of this course, you will have developed a better understanding of:
* The social media landscape and the demographics of users
* Best practices to carry out a social media marketing campaign
* The most appropriate metrics to measure the success of your social media campaigns through online buzz and reputation monitoring
* How to build up your social capital by interacting with your community/audience
* How to manage your brand and identity across the relevant social networks
* Whether your business needs a blog and on the best approach to launching and maintaining it
* The social and ethical challenges in interacting with bloggers and online content publishers

As social media is changing at breakneck speed, we provide evolving resources for you to take away with you; Web links to pages we continuously update with new content, news items and "further reading" suggestions, so the training continues beyond a single day together.

Official Website: http://www.pepsmedia.com/training/