TopRank Online Marketing Shares Top 10 Search Engine Optimization Tactics for Public Relations Professionals April 30, 2009

According to survey results by TopRank Online Marketing, 90% of journalists use search engines for everything from finding subject matter experts to tracking local trends.  In this new media environment, it is crucial for PR professionals to understand the ins and outs of search engine optimization.  Lee Odden, TopRank CEO, will teach attendees the basics, from choosing the best keywords to effectively optimizing press releases.  PR professionals in attendance will even learn the #1 SEO tactic to implement today.

Official Website: http://www.toprankmarketing.com/newsroom/prsa-digital-impact-conference/